We were approached by Precision Printing, a leading UK Print company in the UK based in London, to overhaul their website in order to improve Lead Generation and rank higher in Google using our Search Engine Optimisation and Online Marketing services.
Working from the Ground Up – Keyword Strategy
First we looked at their existing client base and identified who the target audience.
We studied every aspect of the competition
We analysed the competition and also looked at the Keywords we wanted to target and developed a Keyword Strategy – a base point from which to build the website and base our SEO and Online Marketing around.
Working with a Realistic Budget – Specialist Skills
We agreed a budget that allowed us to use the services of a specialist User Experience Web Designer, Ben Hayes, and he was tasked with meeting our design criteria and produced an outstanding design for Precision’s new website with a focus on delivering conversions.
The web site was coded and the Content added using the Keyword Strategy as a guide in order to ensure the On-Page Search Engine Optimisation was as systematic and complete as possible to stand the new website in the best position to do well in search results.
How Did We Do?
The website was then launched with a flurry of Off-Page optimisation activity and Press Releases and within 2 months was on Page 1 for terms such as Web to Print, Quality Printing, Print on Demand and Digital Printing.
Pynto have also been responsible for Managing the Google Adwords account which before our involvement was delivering very little in terms of ROI. We overhauled the existing Campaigns and introduced new Ad Groups and specific Keywords with Targeted Adverts.
We work on a monthly basis and use Analytics and Reporting methods to make informed decisions about the changes we make. This means that we maintain high Click Through Rates good Quality Scores and importantly high levels of qualified Conversions.
The account went from delivering poor ROI to a top performing marketing and lead generating account – so much so the Adword budget has been increased incrementally over the last 2 years.
Pynto deliver top quality web sites and online marketing solutions for both Sole Trader and Mutli-Million pound Corporations.
We scale our services according to the job in hand and use colleagues in the industry, with whom we have worked for years, to provide specialised skill sets when required. This means we can deliver projects on time and on budget.